an indie christian record label
bringing cutting edge positive content music alternatives to the christian and mainstream music markets
STREAMING RADIO STATIONS
PWR has invested heavily in the infrastructure necessary to establish a network of live streaming radio stations that will operate on the web 24/7, with the first station
launching soon. While these stations will play a broad range of cutting-edge artists both established and emerging, our label artists will naturally be given special
opportunities for exposure. PWR’s radio division has two segments:
Local Format Stations.
Serving as a Christian music “farm system”, PWR will operate a series of stations based in select local markets throughout the country, with
the first station launching in Arizona in early 2007. These stations will feature the music of emerging local area bands within a mix of familiar national favorites. The
station web sites will act as a web portal to the local Christian music scene, with information about concerts, bands and other items of interest to local Christian
listeners. Station programming will follow the cutting edge and incredibly listenable “Rock Hop” format, featuring a base mix of alternative, rock and punk, but with
occasional hip-hop or R&B mixed in to provide “flavor”.
National Format Station.
Following on the heels of the local format stations, PWR will launch one national format station. This station is designed to appeal to a secular
audience, and will feature a mix of the best “crossover” songs from both established national artists as well as emerging local and regional artists “discovered” through the
local format station network “farm system”. This station will also feature the popular “Rock Hop” format, with a base of music from bands like Switchfoot, Relient K,
Lifehouse, Hawk Nelson, Thousand Foot Krutch, P.O.D., The Fray, etc.
On-Air and Web Site Promotional Opportunities.
Both the local and national format stations will offer various artist promotional opportunities on-air and/or through the station web site, such as:
Concert, coffeehouse, and artist showcase announcements and promotions
Live on-air artist performances
Artist interviews, song intros and “commercials”
Podcasts of radio shows featuring emerging artists
Music videos
Featured artist boxes
We are still in the pre-launch testing stages of the web site and radio stream for our
first local station, but invite you to check out our work in progress by clicking here.